Search Engine Optimization & Marketing
With SEO, businesses can enhance search presence,
subtly influencing consumer behaviour in order to drive a considerable increase in sales and profitability.
With SEO, businesses can enhance search presence,
subtly influencing consumer behaviour in order to drive a considerable increase in sales and profitability.
SEO includes an extensive range of services compatibly developed in order to strengthen your visibility. These services include: organic search, on-page SEO, link building, keyword research/strategy and activity reports.
We pride ourselves on a customer-focused approach that allows us to analyse and determine the best SEO strategies for your business. Our SEO practices will earn you higher rankings that will increase sales and flow of traffic. We’ll provide you with a thorough report of keyword rankings, link building profiles and indexed page information so you’ll have a full explanation of your business’ search engine activity.
Our team has certified experience devising solutions catering to the guidelines of all major search engines amongst the likes of Google, Bing, Yandex and Yahoo.
At Bizgrow we deliver exceptional results by utilizing our in-depth marketing expertise and using key tools such as Google analytics, Searchmetrics, Keyword Planner, Adwords etc. With our commitment to thoroughly understanding your business and our vast knowledge, we offer our clients a tailor-made marketing campaign designed to deliver results.
A well-thought of marketing strategy takes into account all of the below fundamentals and more! Here’s a small insider on what aspects our team takes into consideration when working on getting your business to rank higher on search engines.
User Experience
User experience takes into account many of the aspects we’ve outlined below in order to make your users stay on your website longer as well as rank higher on search engines. With great user experience, a user will turn into a customer/client. So how do you make your website more user-friendly?
You need to take into account a good page speed, future-proof website design, engaging call-to-actions, attractive content and more.
Time-On-Site
Quality content that increases your brand awareness and is easily shareable is the key to increasing time on site. We particularly pay attention to compelling content, use of multimedia content, links and easy navigation to avoid becoming one of the countless articles on the internet people hardly pay attention to.
Ease of Navigation
A website that is cluttered and hard to navigate from page to page is one that will easily lose visitors. Your website needs to have content that is strategically organized for maximum impact, categorized and interlinked.
Load Times
Did you know 47% of consumers expect your website to load in 2 seconds or less? 40% of users leave the website if it takes longer than 3 seconds to load! We recommend keeping your load time in control by strategically using large media files with the use of a compression program, sparsely using plugins & prioritizing the order in which your elements load.
Want to speak to an Seo Expert?
Call us at 1300 669 618
Quality Content
By sharing quality, engaging content with your readers, you become a trusted authority. Content can take on different forms but search engines focus on what is most relevant to users. In order to be relevant, we create content that is informative and has more use than competitor websites. Content has to be credible and contain target keywords with local-specific terms, while also including backlinks.
Bounce Rate
First impressions are vital when it comes to your online presence. Bounce rate is a measure of how many people enter your website and explore versus those who enter and leave without action. You can keep bounce rate in check by avoiding poorly designed websites & headers, cluttered content, complicated navigation and other technical issues such as long load times and irrelevant linking.
Keyword Optimization
Quality trumps quantity when it comes to keyword optimization. With thorough keyword research and strategically placed keywords, you can have a website that significantly contributes to your business. Your title tags, subheadings & opening paragraphs should all contain the primary keyword at least once.
Mobile Friendliness
Mobile users take up the majority of traffic to your website. If your website isn’t designed to accommodate mobile users, you’re losing a lot of potential customers/clients. Keep in mind mobile users appreciate good load time even more so than desktop users and are often frustrated by too many pop-ups.
Domain Authority
How much authority your domain has depends on a few factors. The number of quality backlinks you have from relevant sources, and if you bring in offline or social traffic significantly increases your domain authority and helps you rank higher on search engines.
Website Security
If you don’t have a secure website, you risk valuable data being stolen, being locked out of your website and losing your search engine ranking. Some key steps to ensuring your website is secure is getting SSL certificates, creating backups, updating your site & creating stronger passwords.
These are just a few of the aspects we take into consideration when creating a targeted marketing strategy for your business. Want to grow your business but don’t have the time or expertise to do so? Simply call our experienced digital marketing team to have your website ranking higher in no time with the best SEO strategies in place.
If you're struggling to get more visitors to your site, the answer might just lie in this report!
