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Dental Marketing Step 5 – Fix your site

The one place all your marketing efforts hinge upon Lets do some vary rough numbers for us to illustrate the importance of having a ‘high converting’ website. Not just one that looks good, but one that will help you get ranked and will also motivate visitors to become bookings. A dental clinic might spend $2k per month on its digital marketing, that’s $24k per year and $72k over 3 years (minimum lifetime of a website). Now let’s assume a well designed website is just 15% more likely to convert a visitor into a booking, enquiry etc. That amounts to over … Continue reading

Dental Marketing Step 4 – Strategy

How to formulate your strategy Now that we have all the data we need to make smart and informed decisions, we start making our marketing strategy for the dental clinic/s. There are three main avenues that dentists currently market themselves online, SEO, Social Media and Google Adwords. This is for good reason as well as these are your go-to channels that will yield the highest ROI in our experience working with clinics. We must now consider each channel on its merits as well as timeline of results. There are a few metrics against which we can judge the success of … Continue reading

Dental Marketing Step 3 – Life Time Value

How much you can afford to spend? Life time value is the average revenue a clinic stands to gain over the lifetime a patient will visit the clinic. Now much of a general dental clinics work will be a check up and clean and depending on the area, size, customer demographic etc of your clinic/s this figure will be anywhere from $160 – $240. Of course there will be clinics that charge higher and lower than this amount but it gives us some average value to work on. Next we know that some patients may be worth several thousand dollars … Continue reading

Dental Marketing Step 2 – Data

Data, Data, Data for Dental marketing One word. Data. You can not have a good Dental marketing strategy without good solid data. Data is the single most important aspect of marketing, and since the digital revolution well over a decade ago, is readily available to us once we know where to look for it. Why anyone would possibly comprehend creating a marketing strategy and plan without data to back it up baffles us and yet still occurs in 2017. Armed with good research and data, you are able to make better decisions as to where to invest your money as … Continue reading

Dental Marketing Step 1 – Ideal customer

Dentists, understand your ideal customers As a dental clinic, when considering your dental marketing strategy we must understand that more often than not you are going to be interested in your immediate local area, because face it, very few individuals will travel 20 km to a general dentist that they have no previous history with. This isn’t an assumption, it is based on numerous campaigns and market research that has been carried out by us and others in the dental industry. The only way to reach further than you immediate area and surrounding 5-10km radius is by ‘specialising’ in a … Continue reading

Lesson 1 – From the 11 lessons we learnt in 18 years

    The 11 lessons I learnt: Effectively targeting your ideal customer Using Analytics to measure success Calculating Marketing viability to guarantee success Web design is best done by those that understand more than just design. Importance of Conversion Optimisation Pay Per Click marketing to generate immediate ROI Search Engine Optimisation + content = long term authority and ranking Using social Media to influence Email Campaigns (cheapest form of marketing possible) Getting customer reviews online to build brand reputation Display marketing and re-marketing to maximise your on-line activity Digital Strategy to bring it all together   Lesson 1 – Targeting effectively … Continue reading

Most popular dance lessons in Melbourne

Most popular dance lessons in Melbourne in 2016 The follow text is known as Lorem ipsum, it is text to be designed as space filler.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Dance lessons in Melbourne It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets … Continue reading

The 11 most valuable lessons we learnt in marketing.

After putting our heads together, my BizGrow co-founder Josh and myself decided that the following are the most important lessons we have learnt throughout our careers in marketing and more specifically in digital media. Hopefully these provides insight for some who are trying to decide which way to go as these techniques have proven themselves in the countless campaigns we have run. This will be a summary of the lessons however we will be going into detail and creating separate article for each of these most important element of digital marketing. 1.Effectively targeting your ideal customer Before engaging in any marketing activity, … Continue reading

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is … Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to … Continue reading

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