Social Media Case Study: Studfield Dental Group
• Building a Social Media Presence for Studfield Dental Group
Studfield Dental Clinic, a trusted Wantirna institution for over 33 years, sought Bizgrow Digital’s expertise to revitalize their social media presence. While their commitment to family dentistry and patient care was unwavering, their online presence lacked the vibrancy and professionalism that reflected their services.
• A Brand Experience Through Design
Bizgrow Digital implemented a social media strategy that resonated with Studfield Dental Centre's core values of trust and family-friendly care. We redesigned their social media grids on Facebook and Instagram, ensuring a visually appealing and consistent aesthetic that aligned with their brand guidelines. This visual overhaul created a welcoming and professional online experience for potential patients.
• Engaging Content
We moved beyond generic dental posters and implemented a diverse content calendar. Special offers and promotions were strategically promoted, while informative posts addressed common dental concerns and family oral health tips. Educational content empowered viewers to make informed decisions about their dental care.
To establish a human connection, we introduced the dedicated dental team through engaging video content. Showcasing their expertise and warm personalities fostered trust and a sense of familiarity with potential patients.
• Addressing Patient Concerns
Recognizing the importance of addressing patient anxieties, we directly tackled common dental concerns through informative content. This created a more approachable and trustworthy environment. Additionally, incorporating engaging video content boosted the visibility of Studfield Dental Centre's social media presence on Facebook and Instagram, leading to a wider reach and increased interaction with the community.
• Results : Increased Brand Awareness and Patient Connection
Studfield Dental Clinic's social media presence has significantly improved. Brand awareness has increased, fostering a stronger connection with the Wantirna community. Potential patients gained a deeper appreciation for the comprehensive dental services offered by the skilled and dedicated team. Studfield Dental Clinic's online presence now truly reflects their commitment to providing exceptional dental care for families.