• The Project

By implementing a comprehensive SEO strategy, we aimed to boost their search engine rankings and drive targeted traffic to their website. Over the course of a year, we successfully increased their organic search visibility and patient inquiries through strategic keyword optimisations, content enhancements, and our local SEO tactics.

• Challenges

Improving the online presence of Wyndham Dental in Werribee had several challenges in the beginning. First, the website was not optimised for target keywords and suffered from poor-quality content, which needed significant improvement.

Even the primary keyword, "Dentist Werribee," was ranked only between 6-7 in the SERP. Additionally, the website lacked proper CTAs and failed to provide a satisfactory user experience.

The URL structure, internal linking system, and overall site architecture were poorly optimised, which impacted the site's performance. Treatment pages were not ranking well due to a lack of proper on-page and technical optimisations. Furthermore, high competition in the target areas was a challenge as the site's authority was low compared to its competitors.

• The Strategy

In the SEO campaign for Wyndham Dental, we employed multiple strategies to achieve our goals. First, we optimised all technical aspects of the website, including the site structure, URL structure, CTAs, and overall user experience. Then, through comprehensive keyword research, we began optimising on-page factors and content, targeting the most beneficial keywords for each target area and treatment type.

We also conducted an in-depth analysis and content pruning plan for the existing content and blogs to align them with our SEO goals. This strategic approach allowed us to outrank even the high-authority competitors. We continuously performed performance analysis and further optimisations to maintain and improve results.

• The Results

Our efforts increased search engine ranks and conversions, resulting in fantastic outcomes for the client. Within a year, Organic traffic from Google SERPs climbed by an incredible 240%. More than 360 keywords obtained first-page rankings, with 126+ keywords landing in the top three results

With the increased number of conversions, our SEO effort was successful in boosting patient bookings and filling available appointment slots of the clinic.