• The Project

Warrnambool Smile Dental was aiming for higher Google Search rankings to attract more people to their two clinics in different locations. Warrnambool, VIC is a highly competitive area, and top Google SERP ranks are one of the most effective strategies to enhance visibility, reach more patients, and ultimately drive more conversions.

• Challenges

Securing top positions in Google SERP for Warrnambool Smile Dental took a lot of work due to stiff competition from other reputed dental clinics. The former website could have been more user-friendly and SEO-friendly, necessitating a complete revamp following best practices. The URL structure was not SEO-friendly and needed to be improved and reindexed for almost all pages.

• The Strategy

We initiated the plan by conducting extensive market research and competitor analysis to identify industry challenges as well as possibilities. With these insights, we performed an in-depth SEO audit of all on-page, off-page, and technical SEO aspects to discover SEO errors and inefficiencies in the user journey.

Then we carried out our tailored SEO campaign by developing a new SEO-friendly website and content-rich service pages that targeted the most relevant keywords. We also diversified our content strategy to focus on local keywords in order to dominate search results and improve site authority.

Regular meetings and reports ensure efficient communication and flexibility in our approaches.

• The Results

Our efforts increased search engine ranks and conversions, resulting in fantastic outcomes for the client. Within a year, visibility in Google SERPs climbed by an incredible 238%. More than 330 keywords obtained first-page rankings, with 110+ keywords landing in the top three results.

With the increased number of conversions, our SEO effort was successful in boosting patient bookings, effectively filling available appointment slots at both clinic locations. This achievement made our partnership a huge success story.