The SEO Success of Studfield Dental Group
• The Project
Studfield Dental Group (SDG Dental) in Wantirna required increased online visibility for their website to reach more patients in need. We identified SEO as the best way for them to reach a larger audience while generating a high ROI. Within a year, we were able to double their organic traffic and increase conversions using our strategic SEO approach and an SEO-friendly domain+design migration.
• Challenges
Securing the highest rankings in Google SERPs for SDG raised multiple challenges. Their previous website did not have a modern user-friendly design to enhance SEO and required a domain change from www to non-www. Because of these changes, we needed to create a new SEO-friendly website with an updated design, as well as reindex all pages.
Wantirna, SDG's target area, was a small suburb with a low population, but a high level of competition. So we required a strategy to overcome both difficulties and dominate the SERP for them.
• The Strategy
As with all of our SEO customers, we began the campaign with comprehensive market research and competitor analysis. This approach provides us with an in-depth examination and insights into the SEO campaign to come up with a customised strategy.
Then we concentrated on developing an SEO-friendly website that offers a great user experience. Our pre and post-migration audits made the site transfer process more easy and effective.
Our approaches to all On-page, Off-page, and technical areas, together with content strategies, led to consistent increases in organic traffic and user engagement. Regular meetings and reports guaranteed our campaign was efficient and flexible.
• The Results
Our efforts increased search engine ranks and conversions, resulting in fantastic outcomes for the client. Within a year, Organic traffic from Google SERPs climbed by an incredible 240%. More than 360 keywords obtained first-page rankings, with 126+ keywords landing in the top three results.
With the increased number of conversions, our SEO effort was successful in boosting patient bookings and filling available appointment slots of the clinic.