• The Project

Wyndham Dental wanted to become the go-to dentist in Werribee, Wyndham, Hoppers Crossing and beyond. For this, they wanted a content strategy that would not only boost their online bookings but also position their clinic as the source of authority in general, cosmetic and orthodontic dentistry.

• Challenges

Wyndham Dental wanted to be more than just another dental clinic on the block. However, there were a few challenges to jump over in terms of establishing Wyndham Dental as the go-to dental care provider across their target service areas and meeting the higher standards Google holds for YMYL pages which includes dental websites.

• The Strategy

We teamed up with Wyndham Dental to channel their inner voice and brand values. Our content strategy comprised various content pieces from service pages, landing pages, blogs, infographics and newsletters that were both informative and EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) focused. We also used our unique keyword research strategies to target topics with high user intent to craft blog posts that helped with rankings but also built trust amongst potential patients.

• The Results

Our content marketing strategy saw Wyndham Dental going from ranking 6th-7th for ‘Dentist Werribee’ to snagging the coveted 1st and 2nd spots! We improved search engine rankings for targeted keywords – we’re talking top 3 rankings for 126 of those and a total of 360 keywords ranking on the first page.