• The Project

Warrnambool Smile Dental needed a website redesign that would showcase their expertise, build trust within the Warrnambool community and most importantly get more patients in their chairs. Their website needed a refresh with content that was fresh, engaging and SEO-optimised.

• Challenges

Google holds dental websites to high standards as they fall under the YMYL (Your Money or Your Life) category. What this means is that ranking high is no walk in the park for dental clinics without an effective and winning content strategy. So, we needed to create website content that was both SEO-friendly and spoke to patients like a good old friend.

• The Strategy

We knew that Warrnambool Smile Dental cared about their patients and their smiles. We wanted to translate the world-class dental care they provide into words. We made this happen by:

• Ditching the dental jargon and creating content in a friendly and informative way.
• Engaging blog posts and infographics on all things teeth, including common dental concerns and dental services.
• Utilising our unique keyword research and targeting strategies to target the most relevant search terms for each page and topic.
• Implementing an EEAT-focused approach, ensuring every piece of content came across as reliable and trustworthy.

From service pages to blogs, we made sure every piece of content reflected the clinic's core values of empathy, excellence and care.

• The Results

Our content marketing strategy yielded impressive results for Warrnambool Smile Dental in terms of clicks, leads and overall website visibility. Over 16 months, we boosted their search engine rankings for 137 keywords, ranking in the top 3 results for these keywords. Warrnambool Smile Dental also landed on the first page for a whopping 44 keywords. They even snagged the coveted #1 and #2 ranking for the keyword “dentist Warrnambool” with our content strategy.