• The Project

Competing in a crowded space, Studfield Dental Group wanted to gain a competitive edge and establish themselves as a leader in the field to ultimately attract more patients.

• Challenges

SDG Dental faced two significant challenges: the cutthroat competition in Wantirna and Google’s high standards for dental websites. They needed a content strategy that could successfully navigate both these challenges to improve rankings and drive more website traffic and patients.

• The Strategy

With SDG Dental, we kicked things off by revamping and optimising their existing content and creating a diverse mix of fresh, informative and engaging content. From bite-sized blog posts to in-depth guides, infographics and engaging social media content, we created a full fleet of valuable content for target audiences. We also dug deep to identify high-potential keywords and implemented SEO strategies like targeting long-tail keywords with lower competition but high search intent to make our content more relevant to SDG’s ideal patients. But we didn’t stop there. We also ensured regular content updates and EEAT optimisation to improve the overall quality of content.

• The Results

With the execution of our content strategy, SDG Dental saw a whopping 91% increase in organic traffic. It dominated search engine results and boosted the ranking for the main keyword “Dentist Wantirna” from the 6th to the 1st and 2nd spots. They now also boast a staggering 560+ keywords ranking on the first page of search results, translating into a significant increase in potential clients discovering SDG Dental online.